Overview
We
are a nation whereby the overwhelming majority gets its information
from television and radio. The media shapes our opinions about
ourselves and others; it informs our actions and inactions. A diverse
and independent media is vital to the well being of any democratic
society. As technology prompts the evolution of the media landscape,
it is imperative that we assess its specific impact on our public media.
Unlike
efforts in some other countries, the United States has lacked an open,
deliberative process to determine our public media needs and how to
meet them effectively. On May 3, 2005, the Center for Digital
Democracy convened a participatory caucus to begin a series of
dialogues to address this issue. The caucus was held at the Ninth
Street Independent Film Center in San Francisco, California.
The
aim was to begin outlining what public media should be in the United
States and how we, the independent media community, can help make it
so. Scheduled to coincide with INPUT, the annual International Public
Television conference for independent producers and television
professionals, this particular meeting was the first of what is to be a
series of meetings designed to engage the independent media community,
media activists, public and private institutions, elected officials,
and the public at-large in developing strategies and tactics to ensure
a vibrant public media ecology.
The
three-hour caucus was attended by over 70 individuals representing a
broad cross-section of the field of independent media, including
television and radio producers; film, video and radio distributors
(broadcast, cable, satellite, festival, and educational markets);
independent media membership organizations; foundation and government
funders; private donors; members of the Corporation for Public
Broadcasting’s Minority Consortia; media librarians and archivists;
educators; media activists; and a representative of the United
Kingdom’s Office of Communications.
The
caucus began with brief overviews of public media from the perspective
of four panelists followed by a question and answer segment. The group
then broke into smaller working groups facilitated by the panelists to
outline needs and identify strategies and tactics. Finally, reconvened
as a whole, the small groups reported-out their key points. This
document consolidates that information and outlines specific action
steps and recommendations for moving forward.
What this document is…
The
information described below is by no means definitive. It offers facts
and opinions, suggested strategies, recommendations, and opportunities
for further exploration. The report-outs from the working groups are
ideas-in-formation requiring research, documentation, and discussion
before any implementation can be considered. The frequent use of the
term “we” generally applies to members of the field of independent
media, although the term, on occasion, refers to “we as a society.”
While
primarily a record of the caucus, this document does offer a degree of
context and analysis from the author and works to provide a framework
for engaging the field of independent media around the issue of public
media.
What this document is not…
This
is not a strategy document, although there are many seeds of ideas that
can be formulated into strategies for establishing a well-governed,
sustainable, and accountable U.S. public media sector that serves the
needs of our nation.