Advocacy Tools & Guidelines: Promoting Policy Change
This manual is available in English, Spanish and French and focuses on advocacy strategies and step-by-step planning in order to influence policy decision makers.
Published by Cooperative for Assistance and Relief Everywhere, Inc. (CARE), this manual focuses on advocacy,
which the authors define as "a strategy to influence policy makers when
they make laws and regulations, distribute resources, and make other
decisions that affect peoples' lives. The principal aims of advocacy
are to create policies, reform policies, and ensure policies are
implemented...Several advocacy strategies can be used to influence the
decisions of policy makers, such as discussing problems directly with
them, delivering messages through the media, or strengthening the
ability of local organizations to advocate."
These tools and guidelines are designed to teach programme
managers about the concept of advocacy and to explore how it can help
strengthen capacity in programming. Available in 3 languages, it
provides step-by-step instructions for planning advocacy initiatives,
as well as advice for successful implementation. These guidelines are
intended to help communication practitioners:
- Learn about advocacy concepts and advocacy vocabulary
- Analyse policies that lie at the root of poverty and discrimination
- See how advocacy can help increase impact
- Devise a strategy to achieve advocacy aims
- Acquire skills to support effective advocacy work
