Whose Media? Our Media!
Strategic Communications Tools to Reform,
Reclaim and Revolutionize the Media
A toolkit to help media activists develop and successfully execute their own communications campaigns from the ground up.
From campaigns to limit media consolidation to efforts to preserve net neutrality and expand community radio, grassroots activists around the country are winning victories in support of media reform and media justice. Yet media activists can still struggle to make their concerns understood by the average media consumer.
Now the SPIN Project presents Whose Media? Our Media! Strategic Communications Tools to Reform, Reclaim and Revolutionize the Media.
Packed with tips, analyses and best practices, Whose Media? Our Media! shows activists how to employ the tools of strategic communications – planning, framing, messaging, and creative campaign tactics -- to shape public opinion in favor of a democratic media system. Download the toolkit below and start planning how to use the media to reform the media.
Whose Media? Our Media! is funded by a grant from the Ford Foundation's Knowledge, Creativity & Freedom Program. If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit. If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling). Please contact the SPIN Project to order.